On February 16th Naver webtoons announced that the comics portal website has already amassed eighty-two million views of all its comics for the month of January 2022. These numbers compare to seventy-two million views for the month of December 2020, which had been the previous high point for the service. January of 2022 was also, not coincidentally, the month that “All of Us Are Dead” was released on Netflix worldwide.
“All of Us Are Dead” is adapted from the Naver webtoon of the same title. The Naver webtoon site for “All of Us Are Dead” saw its views increase by eighty fold thanks to the release of the Netflix version. International affiliates who licensed “All of Us Are Dead” for translation have also seen views increase by twenty-one fold over this same period. Beyond just the quantity of worldwide viewers Naver webtoons has also been making more money due to licensing rights.
Thanks to these rights, Naver webtoons also made over eighty million dollars over the month of January 2022, the best month for the imprint since August of 2021. “All of Us Are Dead” is not the first such success for Naver webtoons, with “True Beauty” Earning a similar boost with the release of its drama version and remaining popular still to the present day. “All of Us Are Dead” was released worldwide on Netflix this past January 28th.
Written by William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema’s travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea’s public bus system. William Schwartz can be contacted via email@example.com. He also has a substack at williamschwartz.substack.com where he discusses the South Korean film industry in broader terms and takes suggestions for future movies to review.
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