How To Shop K-Beauty’s Most Buzzworthy Brand, I’m From

We’re breaking down the line’s favorites: from a fig-infused oil cleanser to a lily-infused cream.

If you’re getting into the K-Beauty world, you’ve definitely heard of I’m Who.

The brand’s serious focus on high-quality ingredients takes them all over Korea in search of the most potent and effective skincare ingredients they can find. Well, this research is well worth the effort. From rice toners to ginseng serum, their products work*. *

If you’re not familiar with the ingredient and performance-focused I’m From, or you’re a bit behind on their latest release, allow us to break down the best products from I’m sure to become a regular in your skin care product rotation.

Fig Cleansing Balm

Who doesn’t love pink cleanser? Many cleansing balms take a few seconds of intense hand rubbing to turn into a usable oil, but I’m From’s Fig Cleansing Balm seems to turn into a milky liquid as soon as it comes in contact with the skin.

The formula contains fig fruit extract to help dissolve oil, brighten skin, and fortify it with skin-favorite vitamins.

Mugwort Essence

Mugwort is a powerful healing herb with antifungal and antibacterial properties that has been used in traditional Asian medicine for hundreds of years. Its soothing properties make it a great ingredient for sufferers of rosacea, eczema, psoriasis, atopic dermatitis and acne.

This single ingredient is totally buckthorn-grained, with a refreshing formula that’s pretty much a one-stop shop for acne-prone or sensitive skin.

rice toner

If a toner with astringents and exfoliants isn’t your thing, this gentle hydrating product is for you. As the name suggests, this milky toner prominently features 77.78% rice extract which plumps and fades hyperpigmentation while hydrating and creating a barrier on the skin to prevent trans-epidermal water loss.

Not only will this toner leave you feeling refreshed, it will also contain your skin barrier that will thank you.

ginseng serum

I’m From’s Ginseng serum is infused with 7.98% sap of six-year-old red ginseng. This supercharged mixture aids in anti-aging efforts, helping to improve skin elasticity and plumping skin with hyaluronic acid.

You’ll love this serum for a little preventative!

Mugwort cream

We can’t get enough of this ingredient – nor can I get it. We recently highlighted how this Mugwort cream helps us combat winter skin ailments like dryness and windburn, but that’s only the beginning of why we can’t adequately recommend this moisturizer.

In addition to mugwort, the soothing cream contains panthenol to help with hydration. The gentle formula absorbs quickly into the skin without a sticky residue making it a dream come true!

+ What brand do you want to make shoppable next? Let us know below!

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