To celebrate the New Year, CHARLES & KEITH is launching its Spring 2022 campaign, spearheaded by the brand’s first-ever global ambassador, Young Soo Young, to reveal the fun and new styles of the season in a dreamy, flower-filled wonderland.
A celebration of hope and new beginnings, the Spring 2022 collection is an inviting evocation of a sunny garden. Delightful colors and captivating florals inspired by the season are captured against a pastel background that allows the brand’s vibrant products to shine through. He was called by Yoon Jiyong in Seoul, these marks Young Soo YoungHer inaugural campaign with the brand since being appointed as her first global brand ambassador.
For the campaign, the star was taken to a glamorous garden, where she beams a chic, chic girl in a monochromatic outfit, paired with brightly colored bags or shoes that contrast perfectly with her wardrobe, reflecting her everyday fashion sensibility. “My favorite bag is the candy-decorated Koa handbag – it has a very classic appeal in both shape and size, while the fresh green and orange pops of color make any outfit pop. I also love the ’90s video game – throwback inspired by polka dot prints, I can see myself living In Alex’s strappy floral sandals and all-season garden-style clogs,” said Young Soo Young.
With the stunning Roselia Garden and yellow gerberas as its playground, Young Soo Young This season’s new must-have handbag – Koa – in fresh spring colors of green and orange. The bag makes a statement in its retro silhouette with its timeless square shape and oversized buckle: a statement piece Young Soo Young She reaches for it when she wants to dress up in her usual elegant clothes. Other 2000s-inspired bags made their debut in the campaign, such as the Aspen mini shoulder bag and the sculpted top-handle hobo bag. Young Soo YoungOff the shoulder, it lends a ton of color to her usual simple and polished aesthetic.
The star was also captured lounging on plush sofas amid brilliantly strewn flowers, wearing CHARLES & KEITH’s new collection of shoes: sandals and urban clogs and Mary Jeans in the brand’s cheerful floral motif that epitomizes the spirit of spring. Alex platform sandals with fun straps that wrap around the ankles Young Soo YoungThe go-to shoes for the warmer season, designed with chic mini dresses and buttons down that symbolize her personal style – classic and elegant.
The Spring 2022 collection will be available in stores and online from mid-February.