[Press Release] Jung Soo-jung Unveiled as Charles & Keith’s First-ever Global Brand Ambassador @ HanCinema

Charles & Keith – the favorite brand of shoes, handbags and accessories at the forefront of fashion – appoints the actress and singer Young Soo Young As her first-ever global brand ambassador, she continues her vision of empowering women around the world to express themselves freely through fashion.


Known for her keen sense of fashion, the multiple hyphenated who was a member of the K-pop girl group f(x), is the embodiment of the modern woman, who strives to be the most authentic version of herself.

Ambassador starts with Young Soo Young At the front of the Spring 22 campaign, highlighting this season’s key shoe and bag styles from the Blooming Spring collection: fresh floral motifs, delicate pastels and splashes of bright color take center stage.

Friends and fans alike can expect exclusive video content, where the talented multi-hyphenate will showcase her different sides and tackle burning questions about all things fashion lifestyle.

“CHARLES & KEITH have always celebrated women, encouraging their expression of individuality and elegance through our collections. We are delighted to welcome Young Soo Young, whose ethos closely aligns with our brand values, to the Charles & Keith family. Together, we hope to inspire women around the world to bring out their personal style – fun, freedom and prosperity,” said the brand’s co-founder, Keith Wong.

“I am truly honored to be the first global brand ambassador for CHARLES & KEITH. I appreciate the brand’s ongoing endeavor to empower women through fashion throughout its 25-year history – creating beautifully crafted collections featuring a wonderful balance of fashionable styles and classic wardrobe staples,” Young Soo Young He said about her new role.

“Spring holds a special place in my heart – it always feels like a season of renewal and optimism – the perfect time to start this collaboration. I look forward to being ready to shoot the campaign and moving on to a floral wonderland with fresh and playful colours.”

CHARLES & KEITH Blooming Spring campaign show for Spring 2022 Young Soo Young It will launch in February 2022.


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